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Loss From Every Sold Copy

出自香港新聞網 - 樹仁新傳系學生實習習作

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                              By Isabel Chan


Mabel Leung, the managing director of MRRM publishing limited (,which publish the men’s magazine MR,) revealed this Tuesday that the main source of income for most magazine is advertisement in lieu of sales.


“A monthly magazine like ours has utterly high production cost, and it is not a good thing to sell a lot of copies as we suffer loss from every sales.” Leung added, “Running a magazine… It’s all about business, the business model we adopt uses advertisement as main income instead of sales of magazine.”


As MR magazine aim to establish an unique brand image, they attract readers with high spending power and preferable spending pattern. “The demography of our readers attracts a certain type of advertisers, which is the key to out survival.” Leung said, “We would rather have 30,000 readers that suits our target than have 200,000 that doesn’t. In the case of our model, quality rather than quantity is preferred.”


Leung also illustrated that the building of the one-of-a-kind brand image involves distinct reports of super-stars like Andy Lau’s lesser known side, and reports on up-and-coming stars.
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