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Luck counts in PR, said Esme Lau

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

"You will never get tired working in this field," said Esme Lau, the public affairs manager of the Power Assets Holdings Limited, during the general assembly at Shue Yan University yesterday.


Esme had initially been a reporter for HK Standard and SCMP for a few years before turning to PR. She mentioned that it was a great advantage for everyone to work in media first before involving in PR. "We always keep a close relationship with media," she said, and that working in media had broadened her social network and made it easier to communicate with media in future career.


With more than 15 years experience acting as company spokesman for different corporations, Esme shared her thoughts of PR. "We need to keep track of the latest trends in the society and communicate with different people." Although having a lot of experience dealing with different problems, she also admitted the importance of luck. "No matter how experienced you are, there will never be a fixed formula in PR. " Therefore, Esme viewed this as a great challenge in the field of PR and tried to work very carefully to ensure correctness in every details.
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