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MRRM's Managing Director: I hope magazines can exist

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Competition could be intense, or fierce but not "large" as you put it. Your lead was not clear or forceful enough to catch the attention of others. A senior journalist said she hoped it could survive, did you mean her survival as a journalist if the magazine flopped? Or did she mean the magazine itself? In your story, Leung was portrayed a timid and meek magazine editor by saying that she hoped this or she hoped that but in fact she was a rather imposing figure with over 20 years of publishing experience.)

----105140 Law Yuen Yan 2012年12月19日 (三) 00:11 (UTC)


A senior journalist said the competition of the magazine’s market was very large, but she hoped it could survive.


Mabel Leung, the managing director of MRRM Publishing LTD., said in the general assembly at Shue Yan University that the most revenue of the magazine came from advertising, but its revenue could not cover its cost.


" Because of the colourful printing and rich content of our magazine(MRRM), the cost of it is far more than its selling price," said Leung.


She pointed out the advertising expenditure of 2011 was 360 billion, but only 13.9% went to the magazine's market. She said, "compare to TV or newspaper, that proportion is very small and don't have any breakthrough in recent years."


Leung said the market of magazine was facing a big difficulty. "But I hope it can exist, because it is worth," she added.





--105140 Law Yuen Yan 2012年12月19日 (三) 00:11 (UTC)
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