請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

MRRM Magazine gave up entering the mainland market

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Irene Li, Tuesday, December 18, 2012

Mabel Leung, the managing director of MRRM Publishing Co Ltd., said that the publishing restrictions and difficulties in managing human resources deterred them from entering the mainland market.


“The mainland market is so big that it creates the high status of mainland magazines in fashion industries”, said Leung, “editors of mainland magazines are often arranged to sit in the front rows in fashion shows in Paris and Milan, their influence has even surpassed the Anglo-American fashion experts.”


Leung continued that fashion magazines without mainland versions were somewhat ignored when they attended fashion events.


Though the mainland market is so attractive, MRRM hasn’t entered the mainland market yet.


Leung disclosed that she has talked with the mainland magazine publishers since twenty years ago, however, she still could not meet an agreement with them.


She pointed out that the process for publications abroad to set up in Mainland China was extremely complicated. It’s very not easy to get approvals from the local government approvals, complete the final issue arrangements and even determine the distribution channels.


Leung pointed out that there’s no “self-censorship" system for publication in China, but the government would strictly control the content.


She referred to a famous men's magazine called "gentleman" that deleted the story about June 4 issues to make it possible for the magazine to be sold in mainland. Another international women’s magazine called “Marie Claire” was also banned because of a photo with the character “64” on it.

個人工具