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Mabel Leung: It is hard to run a magazine in China

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Too much gas in your lead. You should just go straight to the core and tell your readers what the news was all about. Unfortunately, your lead contained no news. Living in a digital era demanding instant news was not news itself anymore. Leung gave a speech in Shue Yan University was also not news. According to your article, the news was "it was difficult to run a magazine in China" and that didn't appear until the second paragraph.)


Mabel Leung: It is hard to run a magazine in China By Cherry Au Hiu Ki

DEC 18, 2012-We are living in an internet-leading era, information are delivered instantly. The traditional media are experiencing an enormous challenge, especially the monthly magazine. Mabel Leung, Managing Director of MRRM Publishing LTD. gave a speech named "Running a Monthly Magazine in a Competitive Market" to the Hong Kong Shue Yan University Journalism students yesterday afternoon.

Mabel Leung said the MRRM had once considered to launch a China version but still took their step back from the mainland. Leung memorized that she had determined to reach the mainland’s readers, but find herself could not be familiarized and be confidence of the Chinese publishing policies. She said, “A publishing company in China can suddenly closedown without a reason but a political strategy,” She said they would never want to run a blind alley business.

Leung also mentioned another reason of not launching a China version behind the political atmosphere. She said most of the publishing insiders received a bad experience in staff management. She said, “I was told by a Hong Kong editor that the reporters with bachelor degree in China are unmanageable. The editor was informed by his mainland reporter that one of his old clients asked him to go for a trip to Paris. Of course, the editor told his reporter to refuse the invitation as long as he client did not make any advertisements in their magazine at that time. If he admitted to go on the trip, nobody would be benefitted except himself and his old client. The ending of the story was the editor disappeared for 5 days to go on a Paris trip without the editor’s permission,” Leung said his manner as totally unacceptable and she realized that it is difficult for a Hong Kong managing level to do a good job in China. However, she added the mainlanders worked in MRRM did excellent in their field.

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