請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Mabel Leung: The quality of readers is more important

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋
18.12.2012


Mabel Leung, managing director of MRRM Publishing Limited, said advertisers consider about the quality of reader instead of the magazine circulation when deciding the advertising budget at Shue Yan University.


By Jojo Choy

She said “The advertising expenditure was 36.03 billion dollars in 2011 and the magazine sector shared 13.9% of it.” Therefore they need to have a quality reader.


She added they don’t need 200,000 readers, but they only need 30,000 rich readers, in order to attract more advertisers to advertise on their magazine.
個人工具