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Mabel Leung criticizes free newspaper

出自香港新聞網 - 樹仁新傳系學生實習習作

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18-12-2012


Mabel Leung, the Managing Director of MRRM Publishing LTD said that most of the quality of free newspaper was so terrible.


Leung pointed out that Sharp Daily was a typical example that it was the simple version of Apple Daily. Normally, she did not have interested in reading the contents of the free newspaper since she just read the title.


However, Leung said her parents were enthusiastic about reading the free newspaper since it was suitable for the masses. Leung thought the free magazine was same as free newspaper that they were mass consumer products and created the demand, so they were successful in the market. She indicated that Hong Kong Standard was a successful example that it could have profit after being a free newspaper.


Meanwhile, Leung emphasized that the most important thing for free magazine is that the editorial quality needed to be improved for long term, otherwise it was not going to last.
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