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Macau TV uses news to compete with TVB

出自香港新聞網 - 樹仁新傳系學生實習習作

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(You seemed to have miss the catchword here -- LOCAL NEWS. There was a difference between news and local news the way Leong has put it in his speech. What Leong was saying was that TDM can do better local Macau news than TVB and ATV can. When you mentioned TVB and ATV, you should at least point out that they are Hong Kong TV stations. I have stressed from time to time that don't ever think your readers know everything. If, say, a tourist from Australia happens to read your story, he or she must have thought that TVB and ATV are also Macau's TV stations except that they enjoy better ratings than TDM.)


Macau TV uses news to compete with TVB--105065 2012年10月10日 (三) 00:32 (UTC)

Parran Lau

(10 October 2012) Chairman of Executive Committee from Teledifusão de Macau (Television of Macau, TDM) João Leong Kam Chun said the way to reform the low-rating TDM was to strengthen the production of news at a talk held in Hong Kong Shue Yan University Tuesday.

"For long we know that TDM is bullied by TVB and aTV, but this situation shouldn't continue," said Leong. "To run the company better, we have to identify our weaknesses first."

Leong knew that their TV dramas were not competitive with those of TVB, yet he learnt that everywhere in the world had to develop their news channel; TDM, therefore, has switched to focus more on news production.

"We know that we don't process enough recorders and cameras so we purchase more of them," Leong said. His strategy was to equip his staff with full resources in working so as to encourage them to become stronger than TVB.

Being an accountant before, many of the TDM colleagues feared that Leong would cut operating cost or even lay off when he joined the company last year. Indeed, TDM has increased their expenditure by 25 percent from then till now.

"To reform is not to blame or kill anyone, the way to success is to give support," said Leong.

As the television industry in Macau was mainly dominated by TVB, Leong said that they were not willing to measure their rating points beforehand; though a recent survey showed that the discrepancy between TVB's and TDM's rating point on news has decreased to 14 percent only with 60 percent of people watching TVB and about 45 percent viewing TDM.

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