請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Macau television counts on local news

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Honor Leung

Macau television networks have to rely on local news to survive and gain enough audience, said Leong Kam Chun, chairman of Teledifusão de Macau (TDM)’s Executive Committee.


When it comes to choosing television programs, locals in Macau place their priority on Hong Kong TV stations instead of networks of their own hometown. Leong was aware of the situation and worried about broadcast popularity when he was appointed to lead Macau’s public broadcaster TDM last year.


“Our soap operas and news commentary programs are not strong enough to fight against competitors. We can’t always talk about gambling on TV, though that is our specialty, right?” said Leong.


“Every citizen cares about the local news of their hometown,” said Leong. Since he stepped up to TDM, he has renewed equipment, hired more people and encouraged journalists of the news department through rewards and public praise.


“Increasing the news on our channels is our way to survive,” Leong said. The original living channel was changed into an information channel last month under this tactic. The information channel TDM Informação includes news, finance and documentary content. “We try our best to include news roundups every hour, hoping to reach 24 hour news in the future,” he said.


With 112 staff members, the number of people seems a lot but the manpower is not enough to run a nonstop news channel, he said. Cultural programs produced on oversea trips are aired to add more fun to the broadcast.


“We’ve asked Macau citizens to see if they could accept programs introducing foreign culture, such as Russia. The feedback shows high interest in such programs as no other Macau media made shows about that before,” said Leong. “Other than news stories, the news department was also capable of making programs for entertainment.”


Macau television stations do not think Hong Kong TV networks are unbeatable, Leong added. He observed a keen competition among programs of the same TV station in the mainland. He saw possible crisis for Hong Kong TV networks if they do not stay competitive.
個人工具