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Magazine industry have to change operation mode due to the habit of internet usage

出自香港新聞網 - 樹仁新傳系學生實習習作

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Magazine company is hard to keep operating with profit outside of the large enterprise and brand as the new generation get used to reading materials on online, not printed magazines, said an expert magazine worker.

People prefer watching video to photo in this generation as a new trend, but magazine is a printed media and it is hard to put every page of it on the online, said Peter Wong, who is editorial director of Vogue Hong Kong Edition.

Speaking at an assembly at Hong Kong Shue Yan University, Wong said some of the magazine workers who run their magazine business have to keep paying the operation cost because it is hard to have the profit.

However, he said the large enterprise or brand can operate with profit because the existing fame can attract advertising with guarantee.

“It is hard to predict the future development of magazine industry,” said Wong.

“Even if some magazine company in Europe and America, they publish magazine each season or half a year,” said Wong.

But he guessed the edition of magazine in the future may be like a book and audience can collect it and read it repeatedly.

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