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Magazine publisher: PR events replaceing marketing budget

出自香港新聞網 - 樹仁新傳系學生實習習作

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(You said it right! It's the advertising budge that is shrinking but too too too many students think advertisement budge is not a part of marketing budget. However, you got it wrong to say that Wu's magazine is targeted "to sell medical devices" to doctors. No. The fact is he is using the database of medical doctors in Hong Kong to help his clients to target the upper crust of the population to sell their products to the potential customers. For example, just check the website of Keypad Magazine and you know they were holding PR events for Japanese saki which was hardly medical device.)

Reporter: Wilfred Yan HKSYU--105074 2013年3月19日 (二) 23:57 (UTC)

Dixon Wu, director of Flagship corporation limited, stated the marketing budget used in the field of advertising is declining.


Wu took the his magazine Keypad as an example to explain his opinion. He thought that the clients in the advertising marketing may not will to pay a huge amount of money to sell their products in popular media anymore. The clients, especially those selling luxury products, would rather like to organize PR events or other private activities to target specific consumers; therefore, he is devoted to create a new channel to promote his magazine, which is targeted to sell medical devices to private doctor.


Moreover, Wu suggested it is now a era of 'cross-media', advertiser cannot only focus on single media platform. It is because new media platform such as smartphone apps are good advertising channel as well.
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