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Magazine publisher reassures the place for print media

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

(You said "...hearing rumors about the replacement...." and "rumor" here wasn't the right choice of word. Prediction was a better choice. Your story had presented us with one big paradox that didn't quite explain itself. You quoted Leung as saying print media still had its place in today's market but you didn't tell us why. On the contrary, you gave us example that print media could only survive by providing more online platforms to its readers. But that just only proved print media depended on digital format to reach out. How could your readers be convinced that print media still had a place in this digital era?)

By Mak Shu Kee, 18/12/2012


“I believe print media still stand a place nowadays, even when facing a shrinking yet competitive market,” said Mable Leung, who is the Managing Director of MRRM Publishing LTD in a university talk today.

Leung claims that she had been hearing rumors about the replacement of print media by online media when internet aroused about 20 years ago. However, she doesn’t think print media will fade out in the market. “Some online media even steps backward. For example, the online fashion website ‘style.com’ only published a printed magazine not long ago.” She adds.

As a publisher, providing more platforms for the readers and advertisers are Leung’s key to maintain the business. She explains “Our magazines set up platforms to communicate with our readers and advertisers. Such as, setting up a Facebook fans page and launch some giveaways campaigns. We also frequently updated our website, so the readers can always know what’s happening in the industry.”

The China market is expanding vividly these years, but Leung does not plan to enter that market. “The China market is undeniably very tempting, nonetheless, managing a business there could also be fatal,” she concludes.

The MRRM Publishing LTD. is a major publisher in Hthat publishes Hong Kong version of international magazines as well as local magazines.

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