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Mainland variety show exceeds Hong Kong’s in scale and quality

出自香港新聞網 - 樹仁新傳系學生實習習作

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In recent years, variety shows produced by major satellite TV channels in Mainland grow in great popularity, largely attracting Hong Kong artists for showing up. The rocket high ratings of these variety shows give increasing pressure on local TV programs.

By Cassandra Guo Apr 10, 2012



Former TVB (Television Broadcast) artist Wong He said that he gains only a few thousand Hong Kong dollars each time by showing up on local variety shows while in mainland, he gets to be paid at least 50,000 to 60,000 RMB per appearance, the sum may sometimes adds up to 100,000 RMB including first class return air tickets and costs of hotel and accommodation.


Despite the satisfactory payment, Wong said that another reason of attracting him to perform on Mainland TV programs is the enormous publicity potentially created. “In Hong Kong, the maximum explosion you get is 7 million audiences, but it can be 100 million in Mainland. For the annual “Spring Festival Gala Night”, the amount of audience can even reaches up to 700 million, this is a huge market, you never know who’s watching you while you are singing a song, dancing or just smiling on the show, they might be the heads of different kinds of business and corporation, so the potential chances brought afterwards is uncountable”, said Wong.


Meanwhile, senior TV producer Wilson Chin agreed that Hong Kong’s variety shows cannot be compared to Mainland’s anymore since the production budget and scale of Mainland TV program is much larger than that of Hong Kong. Chin also said that the restriction of TV content in Hong Kong somehow is tighter than in Mainland. “Sometimes, when the camera happens to capture a logo or name of a brand, the shot needs to be cut out during post production, and while some provocative dance movements being shown, Hong Kong people will complain about it,” said Chin. He thinks these restrictions limit the development of local variety shows.


Nevertheless, Veteran media director Ng Yu blames ATV (Asia Television) for resulting on the declining quality of local TV programs. “ATV is so weak in drawing viewership. TVB therefore has no rivals and dominates the market. Without competition, TVB certainly will not poll in money and resources to improve the quality of its programs,” said Ng. Currently, ATV and TVB are the only two TV stations providing free of charge TV channels in Hong Kong.

[Grade: A-]
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