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Mark Lee: Market cannot support more TV broadcasting company

出自香港新聞網 - 樹仁新傳系學生實習習作

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(The correct way to put it would be ".....admonished the government to issue no more TV license because it is impossible for three free.....". Once a certified accountant, Mark Lee had referred to plenty of figures and statistics to prove his points and therefor you should also follow suit to make your argument more credible. Instead of saying the high and low expense or deficit, giving a real figure to support your claims would be much more comprehensible to your readers.)


By Mak Shu Kee, 22th Janurary, 2013

Mark Lee, Executive Director and Group General Manager of TVB admonished the government that it is impossible for three free television broadcasting company to coexist in the market, at the Hong Kong Shue Yan University today.

“There are numerous limitations on free television broadcasting company,” said Lee. The limitations pertain to programming, broadcasting time, advertising and regions.

According to Lee, a free television broadcasting company has to produce programs with high diversity in order to cater for the needs of different audiences. For instances, it must run the English channel because there are foreigners in Hong Kong, even though the channel suffers from long-term financial deficit.

Also, not every program could be broadcasted in prime time. The company must ensure fairness, that it cannot commercialize every program, such as news.

The nature of advertisement on free television broadcasting is restrained as well. “We cannot advertise about religion, politics, funeral or sex related materials.” Lee said.

For regional limitations, “although we know profits cannot be made, we must not neglect the audiences who live in far-fetched areas,” Lee added.

He concluded that the free television broadcasting market is not a free market; it faces numerous restrictions.

When being asked about which company may shut down first if three free television broadcasting coexist, he compared the situation of ATV, an existing free television broadcasting company and CTI(City Telecom Limited), one of the applicants for new free-to-air television license.

“The former one is having low expenses and high deficit; while the latter one is having high expenses and high deficit. So which do you think will shut down first?” Lee questioned.

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