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Mark Lee “Running a free TV station in Hong Kong is very difficult.”

出自香港新聞網 - 樹仁新傳系學生實習習作

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Lee Po On, the Director and Group General Manager of TV Broadcast Company, which is against the government issuing new free TV licenses, warned that, the main source of income of a TV station is advertisement , but in last ten years, the income from advertising had no increase.

Meanwhile, free Tv station encounter many regulatories from government, running a free TV station in Hong Kong is very difficult.

The controversy of licensing new free TV station had been a hot issue in last few months. HKTV, which created by Ricky Wong, seems really want to join the TV market in Hong Kong.

Lee said a free TV station couldn’t changed from the audience, so the income of a TV station only depended on advertisement. In 1998, free TV industry can get about 29 billion HKD from advertisement, but in 2011, two free TV station in Hong Kong- ATV and TVB were still shared 29 billion HKD income from advertisement. He mention, if inflation become one of the consider factors, we can say that the income form advertisement had been decreased.

He predicted, “The amount of advertisement will not increase because Hong Kong have one more free TV station. Meanwhile, if there have one more free TV station, I concern that the income form advertisement can’t support three free TV stations in Hong Kong.”

On the other hand, he said that free TV stations in Hong Kong encounter many regulatories from government. It’s because they are free TV station, which mean everyone can own a TV, they can watch TV programmes produces by them. As a mass medium, free Tv station can bring huge influence to the society. Regulatories from government included: Content of programme, the owner of Tv station , the air-time of advertisement even the content of advertisement. If Tv stations didn’t performed well, the license will cancel by the government.

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