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Media needs to change to attract audience, Says an Executive Deputy Director

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Lee Chi Sing, 30 October 2018

Wong Kit Ling, the executive deputy Director of the TVBS Taiwan, said “Current reporting methods in Hong Kong is too rigid and lack an interaction.” Wong point out the people can received news information in different way, not only on the traditional media. So that, the media need to change to attract and keep their audience.

Wong also give out some examples which is the innovate ways to make news become more and more attractive in TVBS, such as using 3D animation technology to show the rockets near the reporter when reporting the news about the current nuclear bomb in North Korea. “We will try everything that can make the news become interesting.” Wong said.

Wong also give out the example of the AMP stories to shows how use another way to attract people to read their news story. AMP stories using different pictures and some important captions, like “do you know more about something? Just slide up in the App.” to attract the people to read more and gain the view rate.

Wong hopes that the new generation will bring new elements and breakthroughs into Hong Kong’s media, especially the current reporting methods. Wong said, “The way out for the journalism students cannot estimated. They will become diverse.” --165036 2018年11月1日 (四) 17:42 (CST)

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