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Media nowadays: adapt to technologies, or die

出自香港新聞網 - 樹仁新傳系學生實習習作

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By LI JING WEN


Chris C. Anderson, senior editor of Huffington Post, said that printed newspaper would not be replaced totally but the trend of digital media was inexorable since Internet technology developed all the time.


“News reading habit of the world has changed,”said Anderson, “it is not a print world anymore. ”


Internet technology developed fast in the last 20 years. Anderson pointed out that many media company have to rethink their business in order to adapt. “If you don’t adapt, you will die,” Anderson said.


Looking at the closure of some popular publication with long history, Anderson said that those couldn’t mean every printed publication would die, or print would disappear in the future. But it indicated that even printed publications with large circulation were losing readers so it must change. Newsweek as one example will stop running in December, but it will make a transition to digital.


In addition, he thought technology is an innovation arm to media. Huff Post Labs, considered as the innovation arm of the Huffington Post, created a new function Highlights, which allows people to highlight anything in an article. As a web platform, it also encouraged people to share that information through their social networks like Tweeter or Facebook.


In October HuffPost hit 45.6 million unique views. Anderson said that they don’t have to worry about the distribution cost while printed media do.
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