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Micro Blog saved the media in China

出自香港新聞網 - 樹仁新傳系學生實習習作

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Micro Blog saved the media in China

Li James

Tuesday,October 25,2011

Media ecology is undergoing great changes, especially in China. ((As everyone knows China is a country that limit of freedom)). The country controls the content of media, especially the content with negative impact on the reputation of Government. On the 23rd of July, the accident of China Railways High-Speed in Wenzhou caused great damage to public. In another perspective, the media environment is having changes through this accident. ((awkward closing sentence))

During a seminar at Shue Yan University, Qian Gang, the co-director of China Media Project of Journalism & Media Studies Centre of Hong Kong University, explained that Micro Blog is a new medium in media environment which helps the media in China to express their own views towards social issues restricted by the Government. The number of Micro Blog users is rising rapidly which enhances the trend of spreading news through Micro Blog. Especially the rise of citizen journalist, as many victims of the accident spread the news through Micro Blog and even faster than media industry.

The spread of information also forces the government to follow the public opinion instead of being a dictator; controlling the public opinion and make decision by themselves. The public opinions became the leader of agenda; media have less control on agenda setting. Finally, the media followed the focus of public opinion instead of their own view. Although the market oriented society is one of the reasons for the trend, the rise of Micro Blog is the main reason. --095090 2011年10月25日 (二) 14:47 (UTC)

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