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More news will be needed

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Your lead contained three sentences that were common observation which would only embellish your lead without getting to the point. There is no such thing as "inelastic demand" as you mentioned in your article, it was the Price Elasticity theory that Tim Chan was referring to in his speech. You have to be carefully in your choice of words like "Technology replaced the stage of newspaper", or, "positive revenue". These were awkward expressions that we seldom use in news writing.)


By Phoebe Chan--105089

The newspaper industry in Hong Kong is declining since the rise of internet. Many Hong Kong people are consuming the news via the internet or app nowadays. Technology offers a free way for everyone to read the news. ‘Although the internet brings newspaper to an end, online news will be a good way to explore the news. More news will be needed,’ said Tim Chan, The Executive Editor of Hong Kong Economic Journal, in Hong Kong Shue Yan University today.


“Printed newspaper is a sunset industry; it is only a matter of time to shut down. “Chan mentioned a marketing research done in 1995, half of the passengers in MTR were reading printed newspaper. But nowadays, people only stick on their smartphone or tablet. Technology replaced the stage of newspaper.


Though, this is not the end of news. Technology made the demand of latest information increased, every 5 minutes people need to update their information, the demand of news increased. Chan said,’ here is the best era to go into the news industry, the target readers enlarged.’


In early September, The Economic Journal has increased its price from HKD6 to HKD8. Chan admitted that the price arrangement of EJ lead to a sales decrease. However, the fall was expected. According to inelastic demand, EJ readers had a reading habit which they are willing to pay for a higher price. He later mentioned that, EJ had developed their website for years and many readers go online, subscribed to the internet or downloaded EJ’s app, EJ is still having positive revenue.
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