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New free-to-air TV stations end duopoly and bring positive impacts

出自香港新聞網 - 樹仁新傳系學生實習習作

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New free-to-air TV stations end duopoly and bring positive impacts

Hong Kong, Feb 16 2012 ------ Newcomers could end the duopoly long held by two major TV stations and bring positive impacts to current market, said former CBS Managing Director Ho Yuet-fung.

Ho believes that the local free-to-air TV market is not yet saturated and has no doubts the market can support more new entrants.

“Not only has the local population increased, but also has the market,” Ho said. She said that the market is expending and audiences are no longer restricted to locals, but also those in mainland China and other countries.

Ho pointed out that it is very common seeing local TV programmes aired in China and TV stations from mainland join hands with local TV stations in production of TV programmes.

“In fact, popularity of Hong Kong artists in China market is part of the reasons that causes the expansion in market. There’s no doubt the market can support more new entrants,” said Ho.

As three new entrants seek to join the fray, it is expected that audiences would be further fragmentized and the competition is keen.

“Competition is certainly a good thing,” said Ho. She further explained, “the two TV stations have been duopolizing the local market over the past decades. As newcomers join in, all the TV stations would have to seize audiences to be any competition, which means there’s the need for programmes of higher quality.”

Local TV programmes have always been criticized for lack of creativity and being the copycat of foreign TV programmes. Ho believes that with the entrance of new TV stations, there would be a stronger competition as it could motivate script writers and producers to do their job better.

“Newcomers started poaching experienced and talented people from the two major TV stations; this created another competition in retaining staff and recruiting new talents,” said Ho. This is obviously a good thing as well, since it created new career opportunities, she said.


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