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New media posses a threat on the traditional

出自香港新聞網 - 樹仁新傳系學生實習習作

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New media possesses a threat on the traditional


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Substantial popularity of Twitter and Facebook symbolizes the vigorous development in the Internet, or what we call new media. The rapid development of new media possesses a significantly high challenge on the traditional way of life. In China, the usage of Weibo has a drastic growth from 63 million in 2010 up to the existing 160 million. Li-Fang, the deputy chief edition of QQ.com, stated that the new media is now challenging and threatening the structural flaws of the traditional media, in terms of the speed, angle, channel and penetration power.


“Weibo’s penetration power is absolutely powerful. It could even lead and raise the global people concern widely," Li said in the seminar of Journalism and Mass Communication of Hong Kong Shue Yan University yesterday. The processing time of information in new media is undoubtedly faster, The target time to reach the audience might have minimized from 10 minutes to 3 minutes nowadays. Regardless the speed, new media provides multi-angle and multi-channels in delivering the messages. It allows instantaneous feedback and update globally. Unlike the fragmented media source in the past, new media provides a more centralized and interactive channel for readers. New media successfully challenge the structural problems of traditional media, which is slow, fragmented and unidirectional. Thus it could facilitate the exchange of ideas worldwide. Therefore, in the era of new media, the cost control of the traditional media is very harsh.

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