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New technology changed the marketing strategies

出自香港新聞網 - 樹仁新傳系學生實習習作

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Virtual Reality (VR) and Augmented Reality (AR) are better used in marketing tactics these days. Executive Producer of Asia Tiger Limited said, advertising is now focusing on multi-media on social network.


Executive Producer of Asia Tiger Limited, Tiger Chan speaking at Shue Yan University said,’ the advertising industry is not just focusing on that, we focus on message, high technology tools as well.’


He said, the coverage and the efficiency of making an advertisement on Facebook is higher than on TV. ‘It can reach more people easily; I can even reach more than a million people with Likes very quickly!’ He also said, making a advertisement on Facebook is so much better than making one on TV, he said it just takes HK$4.86 to make a pose on Facebook.


Chan said, TV advertisements nowadays focus more on raising sympathetic response by messages with low budgets, which is opposite with 20 years ago, that uses HK$2 million for one TV advertisement.


Moreover, Chan said the customers in Hong Kong still need time to accept new technology or new mode of advertising. He added, people in advertising industry should encourage their customers to adapt new technology by telling them some of the Hong Kong companies have already applied new technology on advertising, like Ocean Park using 360° VR Panorama video to promote Halloween Fest,” he added.


The advertising industry other than focusing on the VR, AR technology, they still focus on the high-tech videos.


An executive producer also speaking at Shue Yan University said 360° VR Panorama technology will become a new trend in Hong Kong.


“360° VR Panorama video is all about self experience that you can choose not to see the ghost by moving the gadgets to other directions,” he explained.

He explained, it is very easy to be a key opinion leader if people keep posing quality pose on social media by using new technology. ‘When you travel around, use good product or interest in something, you can try to produce a video and post on Youtube. You may successfully become a Key Opinion Leader and receive large amount of money from companies.’--


Grade: C-


145038 2017年3月19日 (日) 14:12 (CST)

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