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News and public relations also require authenticity

出自香港新聞網 - 樹仁新傳系學生實習習作

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(As was discussed in class)

By Catherine Cham 125053 28th October, 2014


Kathy Chan, chief consultant of the public communication strategic consultancy limited claimed that factual and trueness are important for both news and public relations.


Chan agreed that contradiction exists between news and public relations. Public relations want to hide the bad side and show the good side. News want to discover the bad points.


Chan added, there are one thing that will never exists contradiction is both have to face the public. When dealing with public, it is important to report the fact, or else credibility is lost. For public relations, Chan stated "have to tell the truth, but not necessarily the whole truth."

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