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Newspaper not sunset, Sing Pao chief editor

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Your story was well written. To put your story in a nutshell, it is none other than the special characteristics of the Hong Kong people that saves the newspaper business from the brink of extinction. Why? Almost no city other than Hong Kong has such a sizable and feverish horse racing fans that feed on newspaper information. And the habit of eating dim sun, drinking Pu-er tea and reading newspapers at the same time is also an unique experience of Hong Kong people.)

Newspaper not sunset, Sing Pao chief editor--105065 2013年2月19日 (二) 17:58 (UTC)

Parran Lau

(19 February 2013)The chief editor of Sing Pao Daily today said that the newspaper was not a sunset industry in Hong Kong as it still gets support from its readers as well as advertisers.

"I don't feel pessimistic about the future of newspaper industry in Hong Kong," said Ngai Kai Kwong, the chief editor.

He said reading newspapers was a habit of most Hong Kong citizens. For example, they read newspapers when they are dining in tea houses or restaurants. At the same time, Ngai said that the introduction of Individual Visit Scheme also helped the circulation of Hong Kong newspapers.

"Many mainland visitors loved to buy newspapers in Hong Kong," he said, adding that mainland people would like to know more through reading Hong Kong newspapers because they understood the differences between the treatments of newspapers in the two regions. Ngai continued that some visitors even brought the newspapers back to the mainland and shared them with their relatives and friends as well.

Meanwhile, Ngai said the huge amount of racing fans in Hong Kong also boosted the circulation of newspapers.

"There're hundreds of thousands of racing fans in Hong Kong," said Ngai. "These great fans are used to receiving betting information through racing papers but not reading on smartphones, increasing the sale of newspapers."

Ngai stated that the sale of Sing Pao Daily increased by 10 percent on every racing day.

In addition, Ngai said the advertising expenditure in the newspaper industy kept on rising in the past years, suggesting that the newspaper is still a good medium to promote products. He said the growth of the Internet did not alter newspapers' advertisement much.

He stressed that whether or not a newspaper could survive in the market depended upon if it was supported by its readers and advertisers.

"There may be takeovers or changes in the ownership of the companies but the industry will not become a sunset one," Ngai said.

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