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Newspapers rise in the East

出自香港新聞網 - 樹仁新傳系學生實習習作

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[Hong Kong, October 25] Agnes Lam, the dean of the Journalism and Communication Department of University of Macau was invited to the general assembly of the Journalism and Communication Department at Hong Kong Shue Yan University to give a speech on the topic of media’s strategies under Internet era.


There is a worldwide organization of newspapers called World Association of Newspaper. Quoting from its CEO of 2011, “Circulation is like the sun. It continues to rise in the East and decline in the West.” Agnes Lam, the dean of the Journalism and Communication Department of University of Macau totally agreed with this quote. In reality, 200 kinds of newspaper newly appeared in 2010 which made the total number of newspapers increase to 14,853 worldwide. “The new newspapers mainly come from the East. It is the fact that more Asians are involved in newspaper related activities. It is because Asians rely more on putting advertisements on newspaper to promote their brands,” said Agnes. Effective and comprehensive advertising of newspaper is believed to be the great factor of its increasing popularity in the East.

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