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No danger for newspaper, Sing Pao Chief Editor

出自香港新聞網 - 樹仁新傳系學生實習習作

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盧佩儀 19/2/2013

Sing Pao Chief Editor Ngai Kai Kwong does not foresee any danger to the print media industry, citing a steady consumer pool and the paper's strength in presenting news in unique way.


Ngai indicated that the number of newspaper shops and convenience stores lead to convenience to consume newspaper. Also, newspaper cannot be replaced for some groups of people. He cited Sing Pao as an example.

"Our sales volume increases 10% during horse racing day, " said Ngai, " we find that the gamblers have a habit to read the evaluation of races in newspaper." Ngai believed that some of the factor of newspaper cannot be replaced.


Online journalism attracts audience with speedy updates. However, Ngai said that because of the quickness, online journalism cannot provide comprehensive analysis and comments to issues.

"When large issues happen,"said Ngai,"no matter how large amount of infomation the internet or broadcast media provide,the sales volome of newspaper still increases."He belived that shows the need for newspaper of audience.

--105137 2013年2月20日 (三) 02:05 (UTC)

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