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No formula to be a successful PR

出自香港新聞網 - 樹仁新傳系學生實習習作

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Emily Tang


Tuesday, October 18, 2011


Many people think that Public Relation professionals are similar to vases, they are good for showing but not for any practical usage. Esme Lau, a Public Affairs Manager of Power Assets Holdings Ltd, shared her experience and told students that there is no successful formula for PR work.


“To work in PR, you should be well-rounded,” said (use last name) Esme. A PR (x) needs to manage both private and public matters. (on stage and back stage works-sounds a bit awkward in this context). A PR representative has to be a spokesman, as well as a strategic planner or a babysitter in order to maintain the image of a company. She added that when a company is facing a crisis, a PR (officer) has to reverse the situation and solve the crisis. As a result, when facing problems, PR officer need to stay calm in all situations.


“There is no formula for being a successful PR (x), that is what attracting(vt) me,” added Esme. PR work is never a constant. They face different jobs, situations, and people every day, as a result, being a PR officer is challenging. That is why the rhythm of work is very fast, this makes the day exciting. Also, making every decision, PR officer gives most contribution (vague). As a result, Esme finds her job very satisfying.

095018 鄧詠盈 TANG, WING YING EMILY

Emily,

Good work, your title needs a bit of editing, PR is not a post but a profession, so perhaps add a word-agent? Your article flows, however as a whole, it could use an example showcasing Esme Lau's skill as a PR agent. Or examples of big no-no's.
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