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Online Ad. Depends On You

出自香港新聞網 - 樹仁新傳系學生實習習作

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Online Ads Depend On You ((??))

Reporter:--095124 楊秀文 YEUNG, SAU MAN 2011年11月1日 (二) 23:09 (UTC)


New online advertising had been formed.

Samuel Lam who is the Former Sales Director of Tetris Media said (in a university),” the succeed of online advertising is focused on 3R.”

Hong Kong has four millions of web users,” our messages had to be sent in right time to right person with right content,” Lam said.

He said by putting the 3R in a correct track, the first step in online advertising which is awareness building is almost complete.

“Our role was to create a talking point for the web user. If they started their discussion after viewing what we launched, then we were in half succeed,” he said.

The concept of social media is to create talking point for them. Lam said as they feedback, no matter it is positive or negative, it is still a good new to the media as “the web user has a infinitive creativity towards every message”.

But no clients wanted to see a negative feedback. Therefore in order to obtain a more positive talking point for their products, Lam said “we would hire staff to pretend as a normal web user and guide other receivers to retrieve more information about the product”.

“So it is quite easy and cheap to do that,” he added.

But everything has its drawback. “One problem of online advertising is you never can guess the attitude of web users. It is hard to expect any outcome,” he added. ((pretty good...well-written but a bit more informative than newsworthy))

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