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Online advertisement, the undiscovered big business

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Facing the rapid changing world of information networks, advertisers try to catch up with the trend, the use of the Internet platform as a propaganda tool, in order to effectively push products sold. s Samuel Lam, vice president of network information Chinese sources, this week will be in Hong Kong Shue Yan University said, in recent years, the popularity of social networking sites are a great tool as promotional.


Apps may replace websites in the future

Lam referred to the commercial sector to increase people's awareness, relying on advertising to support the company publicity. He said that if lack of funds for SMEs, they can use some free platforms, such as social networking sites facebook and Youtube.

He said the free publicity platform helps SME business in making the "pot of gold", they create their own site, or even applications.

He predicted, the growing popularity of the application, will replace website in the near future.


Mainland business opportunities

Lam said the mainland market is huge and full of opportunities, but it is difficult to enter the mainland market successfully . He referred to the business development in the Mainland, the company must adapt to the mainland between the unique modes of cooperation. He admitted, for the first time to communicate with the Mainland customers, communication was difficult.

For example, some companies are unwilling to tell the number of people exposed to there website, so that cooperation will be hampered. He said the reason why the Mainland market is attractive, is because companies generally willing to invest huge amount of money into the market.

Lin said technology companies from Hong Kong and the Mainland should have more interaction and co-operate with each other.
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