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Openrice launches its new snapshot APPS soon

出自香港新聞網 - 樹仁新傳系學生實習習作

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( Your lead is good, terse and concise. The term "the voyage of its business" is rather odd though. Other than manually filtering out suspicious reviews, OpenRice.com also employs scientific means, like analysing IP address, to ensure all blogs are authentic. )

--115156 2014年3月25日 (二) 18:07 (UTC)In response to the growing prevalence of the city’s snapshot dinning culture, Openrice.com would launch a mobile application (apps) with camera function next month.


Ray Chung, founder of the local-based dining guide and search engine, mentioned that the appearance of the apps “Opensnaps” is not a surprise. He said, “Diners are now always not the first one to taste the food, but the camera does.”


The camera function of the mobile apps would facilitate the posting of food pictures on the website and other social media platforms through a personalized interface, that would allow the users not only to edit the pictures, but keep records of the relative reviews of where they dined.


Chung believed the website is one of the advocators to this dining culture, since Openrice.com first made its debut in 1999.


The company would continue the voyage of its business to more Asian countries, while keeping its unique but controversial staff censorship system on hundreds of thousands of food reviews by diners, which is regarded by some critics as devaluing the credibility of the website.


“Indeed it’s the gist of our website to remain credible and stands out among other similar dining guide,” Chung claimed. He mentioned, without screening diners’ food reviews, the company could not ensure the quality of articles, taking into account that some of them are indeed animus slanders posted by competitors of some restaurants.


He admitted that some restaurants may threaten them by pumping out advertisement placed on the site in exchange of urging the company to eliminate negative comments about the restaurant.


“We would ignore their requests as we are becoming less relying on them in our advertising revenue. We are able to stand along with the more diversified banner ads placed by other industries, including banks.


The official release of the company’s new mobile apps “Opensnap” would be in next month. But the trial version is already available on Google Market and App Store(iOS).

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