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Overwhelming challenges are coming towards media

出自香港新聞網 - 樹仁新傳系學生實習習作

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“Hong Kong media has faced many challenges nowadays,” said Chan Suk-mei, Director of News & Public affairs of Hong Kong Commercial Broadcasting Company Limited, at Shue Yan University.


25/10/2011 21:09 Rainbow Ho


(As the technology leads the new media, which is a media term that means enabling digital interactivity, journalists are under high pressure and forced to learn how to use the new technology as one of the major difficulties.-run on sentence, edit)


“In order to welcome the (new technology generation-specify, generation of gadgets, people?), we need our colleagues to learn how to use new technological innovations like iPhone etc.” Chan explained.


She also indicated that due to the rapid growth of technology(specify-which aspect is growing), the company has invested large amount of money to improve and upgrade the electronic devices(which devices). Vague statement


“The survival of media(specify which kind of media, also try to use different words) depends on the budget since (they?) need to change always such as adding a digital machine. In these changing times, media (steps from?) tradition to new media. Money becomes the key of success.”(who said the quote? the message here is repeating the preceding paragraph.


When it comes to the next challenge of mass media, Chan thought that it must be the serious brain drain because of the low salary of journalists.(unclear, sentence lacks context)


“Reporters are forced to be multitasking now. They have huge workload, but their salary seldom increases.”Chan adds(vt). Under these harsh conditions, reporters find their job too demanding.


“Most reporters just work for one year and quit their job very soon. They mostly apply for Administrative Officer because of better treatments and conditions.” Chan said.


Your article looses focus at the end, from the technological challenge to the multi-tasking challenge, both challenges, however the second is not as developed as the first. Also you have a number of vague statements, having concrete examples is what brings value to your piece.

--095083 2011年10月25日 (二) 21:17 (UTC)
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