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PR, Bridging Corporation and Community

出自香港新聞網 - 樹仁新傳系學生實習習作

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[Hong Kong, October 18] Esme Lau, the Public Affairs Manager (Media & Community) of Power Assets Holdings Ltd., is an alumni of Hong Kong Shue Yan University. Having worked in the public relations field for more than 20 years, Esme is a PR expert. Today, she was back to her mother school and gave a speech on the “PR’s role in corporation”.


PR is a Professional


Being a PR of a corporation, Esme said, PR is taking more important role in a corporation, even in the whole society. She stressed how a corporation values its PR, how it values its services offered. PR is a professional which demands many different skills such as problem-solving skills, interpersonal skills and speaking skills, etc. PR’s role is to raise corporation’s reputation and public image by letting the public have a deeper and clearer understanding of the corporation. Acting proactively like writing press releases and holding press conferences, and acting reactively like handling complaints from customers and inquiries from media are also PR’s responsibilities. “The most difficult part for a PR is that there is never a formula for being a successful PR or handling a matter successfully. A PR has to be sensitive and flexible to all the circumstances and give corresponding responses vividly,” said Esme.

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