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PR Crisis is Not a Joke

出自香港新聞網 - 樹仁新傳系學生實習習作

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PR Crisis is Not a Joke

When facing the scandal over a basement built illegally at his wife’s property, the chief executive candidate Henry Tang Ying-yen chose to bring his wife out, and let her admit her “fault”. Experienced script writer Lai Man-cheuk said at a university assembly, that Tang’s response to the scandal was a public relations crsis.

Being a script writer, Lai is awear of creative thinking, in which everything can be interpret in so many different angles and ideas. He used a man who is not going home as an example. 'You may say "I'm not coming home tonight" to your wife,' he said. 'But if you say it in another way, like "I will come home early in the morning tomorrow", your wife would be happy.' He suggests that sense of humor and joke can always bring joy to our life.

However, when it comes to Tang's scandal, Lai said it was not another way of interpretation, it's only a lie. Tang not only lied about his illegal basement, but also urged his wife to face the public for him. "It not a public relation mistake, it's a crisis." Lai said. "This kind of crisis is not a joke, as it can be crucial to the chief executive candidates."

Meanwhile, the cause of Tang's public relations crisis, in Lai's opinion, was not Tang's failure to face the public. It was because of the political environment in Hong Kong.

"We are like children from kindergarden." Lai said. The history of Hong Kong politics is only one to two decades. When comparing with the West, which has hundreds of years of politics, Hong Kong is still immature to handle political matters.

"If our political enviornment is of kindergarden level," Lai questioned. "How could we blame Tang for his public relations mistake? He is only a kindergarden student anyway." Although Tang has made a mistake in the scandal, Lai believes that mistake can help politicians to be more mature in the future. "It is an essencial process in election." Lai said. --095137 2012年2月28日 (二) 23:28 (UTC)

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