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PR is more than just a pretty face

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Many people argue that (((Public Relation Participate just like a “Vase” which only has beautiful appearance but not any practical value))). Today, Ms. Esme Lau, Public Affairs Manager (Media & Communication) Power Assets Holdings Ltd., shared her own experience and opinion about PR: More than just a pretty face.


Esme said, PR officer is a company's eyes, ears, mouth and nose. PR officer has a responsibility to assist company to monitor the public and media’s attention, include follow up its development. At the same time, “Being a PR officer, you should be well-rounded,” said Esme. A PR officer needs to manage not only the stage’s work but also the backup. She points out that on the stage, a PR officer needs to be a spokesman, when the accident happened PR officer should cope with the crisis at first time; while on the back stage, a PR officer’s job (((will being strategist))) to find out the way to improve the image of a company. So PR is not always an easy job.


Esme also suggests, “If you want to be a PR officer, you should be a reporter first.” The reporter’s working experience will help you a lot when you deal with the problem about public relation. Because the reporter knows the media’s working process clearly that you are easier to prepare a PR planning and foresee the question you may face.

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