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PR is not a "Vase"

出自香港新聞網 - 樹仁新傳系學生實習習作

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PR is not a Vase

There are many people think that Public Relation Participate just like a “Vase”-it is pretty but has no practical value. Today, Ms. Esme Lau – Public Affairs Manager of Power Assets Holdings Ltd, give (vt) a talk at Shue Yan University to share her own experience and opinion.

Wrong impression on PR representatives

Most of the public think that PR participate do nothing, they are no actual work need to do. But this is totally wrong impression. Public do not understand job nature of PR participate. It is because PR participate need to do many task and it is horizon. “Increase Brand name, build up image, Crisis Management even reply the customer letter all include in PR participate job area.” Esme said. PR participate always do backup job that why public always misunderstand, even unknown PR participant job nature. And actually they are one of the most important department in company, especial in the Global and Listed Company.

Being a reporter before PR representative

PR always work with reporter, how they can build up a good relationship with media? Esme reply “We should always honest and humble. Make a two-way communication with media. When you can make a trust between to everyone then you will get a good relationship.” Esme also suggest “if you want to being(vt) a PR participate, you should being(vt) a reporter first.” The reason of Esme suggestion is she think that if we being a reporter first we can know about media working platform and what does they need. Then you are more easy to prepare a PR planning and foresee the question you will be facing. “Of course, you can get much more media relationship compare with others.” Esme elaborate.

Tips on the PR industry

Job is harsh for everyone especially PR participant. If you ask different PR participate, they must answer you PR is a very harsh job, working 10 -14 hours is very normal but it really interesting, exciting and I really love it. So if you really want to being a PR participate, you should interest in this career. If not you will feel very painful. At the end Esme recommend “If you dream of “Work life balance” it is impossible on PR participant and just go to find other job.”

--095177 2011年10月18日 (二) 18:00 (UTC)

What is your news angle? I see that you have a lot of good stuff in here, and you worked hard on gathering all these insights, however and I want you to look over it, and choose your main focus. Otherwise it seems like you are describing the PR profession in general. Choose one of these three (the importance of PR, the tips, or the relationship between the media and PR representatives) and then elaborate. There are also quite a few grammatical mistakes, unfinished words, spelling, and verb tense, please read over, and edit-I will check back on your final edit.
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