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PR need to be good at cruising management

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

When we are talking about Public Relations, PR, people’s first thought is “lies”, “handsome but not clever”. However, it is a total misunderstanding of the nature of the business.

Esme Lau, Public Affairs Manager (Media & Community) of Power Assets Holding Ltd., said, ‘ PR is a legitimate profession!’ when she gave a talk to the General Assembly at 2:45p.m in Lady Shaw Hall, Hong Kong Shue Yan University.

Lau mentioned that (cruising(inap) management(~)) is an important skill for PR professionals, because it (who is it?) needs to preserve companies’ reputations during the scandals. However, (if PR turns the cruses to be opportunities or promotions for companies?), it is very successful. (Sentence is unclear)

No formula to success

(((Lau said, ‘there is not have a fix formula to tell us that how can be a professional PR, because in difference cases, there are difference solutions. However, I enjoy to be PR very much. It is so challenges!’)))

Your article needs more substance. I am not quite sure what you mean by cruising management in your title and article. You need to provide more example of effective crisis management, or of PR being a real profession that is misunderstood, as you started with a good hook.

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