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Potential growth in radio was expected

出自香港新聞網 - 樹仁新傳系學生實習習作

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--105079 2013年1月30日 (三) 00:35 (UTC)

Potential growth in radio was expected

By Tam Yat Pang

Jan. 29 The founder of Digital Broadcasting Corporation said that advertisements in different media have reached a critical mass but not in the radio sector, adding that more competitors in radio industry could enhance the quality of different stations.

After being plagued in the DBC dispute, Albert Cheng King Hon, recently a host in local online radio station D100, noticed that only five percent of advertisements were placed in radio. He said potential growth on advertising in radio was expected, however, the lack of competitors led to low quality in channels.

“Hongkongers have no choice at all. I have listened to the same radio jingle and the same host in the same radio program every morning for more than 30 years,” Cheng said yesterday at Shue Yan University.

Cheng added, the situation of “only three radio stations for seven billion citizens” in Hong Kong has made him compare the city to North Korea. He urged the government to open up more radio channels since it has been more than 20 years after offered the third radio broadcast license to Metro Radio.

Despite Cheng sold his stake of DBC to a Beijing loyalist shareholder Bill Wong Cho Bau, Cheng still insisted to stay in radio broadcasting industry. He explained that it was all because of those supportive audiences and his crew teams.

“Audiences donated money to my online radio station in their own will. Even my crew teams were willing to work with me until the very last minute before the service disruption in DBC. That is how I see my audience as supportive,” Cheng said.

Cheng said, “fixed line radio”, a system that allowed elderly listen to radio by telephone, has been put on trial and expected to reached 10 thousand users. He added, four online radio channels will be provided after D100 has being officially launched next month.

“Of course, I still hope government can offer me radio broadcast license for using the AM broadcasting station in Shek Kong,” Cheng said. (326 words)

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