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Print industry never sunset

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Natalie Yuen

Ngai Kai Kwong, chief editor of Sing Pao Daily, said he still had faith in the future of local newspapers because the culture of newspaper reading is still strong and mainland readers have contributed significantly.

Ngai claimed today he has once believed that the print media would be replaced by the emergence of electronic media and free newspapers; however, there are still obvious proofs that left him reluctant to arrive onto this seemingly-true rumor.

‘Although Hong Kong is not a big city, newspaper vendors are pretty centralized in location and easy to be spotted on streets, in which favors newspapers to be purchased by a wide range of readers. We can observe that the middle age group or above still see having a newspaper in hand as a daily routine in every day’s life so I couldn’t see the reason for these people to change their reading habits easily, ‘ said Ngai.

Ngai also disclosed that influx of mainland visitors has actually contributed a significant part in the sales revenue of paid newspapers.

‘It has been a very different situation here in Hong Kong when comparing to China, free speeches are not allowed in mainland. Therefore, visitors would normally consider newspapers in Hong Kong as some sorts of souvenir and would be willing to purchase a large amount of it so as to propagate to neighbors and relatives when they are back in their own town, ‘ Ngai said.

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