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Print media need to change in order to survive, a journalist says

出自香港新聞網 - 樹仁新傳系學生實習習作

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Structure: 7.5 Content: 7.5 Reported by Tsang Mei Ki on 3 April 2019

If print media want to survive, it needs to make a digital transformation, says Lee Tsz-fan Eva. Citizen journalists cannot replace professional journalists, an experienced journalist said.

“Sales of print newspaper is declining, however, print media is not yet dead,” Lee Tsz-fan Eva, the manager of Content Bureau in Corporate Affairs of Alibaba Group, and an experienced journalist said at an assembly of Shue Yan University.

“Many print media are transforming for survival,” Lee said. “It is no way that not to embrace the latest technologies.”

She said Virtual Reality (VR) technology and Augmented Reality (AR) technology could be applied to help media companies creating news stories in the future.

“Data visualization, video production, social media, podcasting are capable to help print media companies to attract more readers in a right direction,” Lee said.

“It is also a reason why digital transformation for print media companies is essential,” she added.

Lee said, however, the digital transformation of print media “does not equal to success”.

She said nowadays, media and publishers needed to find innovative ways to reached different groups of audiences.

“For example, the users of Facebook is decreasing, and the number of Instagram user is increasing, but Facebook can still be used to reach certain groups of audiences. Meanwhile, other channels should be developed for reaching more views,” she said.

“They also need to spread messages to various audiences in various ways, which depend on the age and group of their target audience,” she added.

Lee said people in different age group preferred different news contents, for example, the young generations tend to interested in political news. Therefore, news media had to find out their target audiences and cover different news stories for different audiences in different age groups.

Lee also said the rapid development of technology allowed people to get involved with media, causing the appears of citizen journalists.

It is worrying that citizen journalists may replace professional journalists, but Lee said it will not happen.

“Citizens may know how to take photos and video, but they don’t know how to separate fact from opinion,” Lee said. “Besides, they are not capable to add insight and analysis in news stories, and they are lack of news ethics.”

She said in terms of authenticity and credibility, it was still impossible for citizen journalists to replace the professional journalists.

Lee worked as a financial journalist in newspapers, news agencies and iMoney magazine. And she won three awards in the 2015/16 Heng Guan Business News Awards, including the annual business journalist and gold award of two other text groups.

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