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Print media need to change in order to survive the digital age, says an experienced journalist

出自香港新聞網 - 樹仁新傳系學生實習習作

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Structure: 8 Content: 7.5

By Wong Yan Ting, 2nd April 2019

Print sales have been declining for several years as readers find their content online and an experienced journalist said that print media could survive if they made a digital transformation.

“Although print media is not dead, print newspaper sales are declining,” said Lee Tsz-fan Eva, the manager of the content bureau of corporate affairs of Alibaba Group, and also an experienced reporter.

“It is a remarkable time to be part of media and publishing now because the industry has to find innovative ways to reach audiences at scale through a variety of formats and content,” Lee said at an assembly at Shue Yan University.

Lee said both applications of Virtual Reality (VR) technology and Augmented Reality (AR) technology could help print media company to create news stories in the future.

“Data visualization, podcasting, video, social media publishing could help print media to move in the right direction in their business and attract more readers,” Lee said.

That was the reason why it was crucial for print media to make a digital transformation, added Lee, pointing to how the publishers used different formats to report in meaningful ways to better serve their readers.

Lee said different age groups preferred different news content, like many of the young generations who were interested in pollical news, so news media had to find out their target readers and cover different news stories for different age groups.

Some people worried about professional journalists would be replaced by citizen journalists, Lee said professional journalists would not be replaced.

“People know how to take videos and photos but they do not know how to separate fact from opinion and are also not able to add insight and analysis,” Lee said.

When it comes to credibility and reliability, it was still impossible for social networks or media organizations led by citizen journalists to replace the professional journalists, Lee also added.

Lee has interviewed different political and business leaders, including the Japanese prime minister Shinzo Abe and the former chairman of Ocean Park Hong Kong Allan Zeman during her working career of being a financial reporter at iMoney magazine.

--165136 2019年4月8日 (一) 19:05 (CST)

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