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Printed media have to adapt new tech

出自香港新聞網 - 樹仁新傳系學生實習習作

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--105079 2012年11月14日 (三) 00:09 (UTC)

Printed media have to adapt new tech

By Tam Yat Pang

Nov. 13 Senior editor of the Huffington Post, Chris C. Anderson said that printed media were losing prestige, adopting new technology and going online were the “way to do business”.

According to Anderson’s speech, closure of popular and long history printed media like News of the World and Newsweek did not applied that “all printed media will die soon”, but it indicated that even high circulation publications were losing prestige. He added, printed media have to change and adapt to the new technology.

“Things have to be changed, it’s just the matter of time. If people wanted to read on stone tablet, then make stone tablet for them. People like social networking nowadays so we provided related services for readers,” Anderson said.

To enhance readers’ social sharing experience, Huffington Post has created HuffPost Labs, offering tools for readers to connect news articles with social networks more easily and a platform for them to voice out. Anderson added, the main achievement of the lab was to “bring conversation together”.

“Highlight function in the lab allows readers to highlight any place of the article and share in their social networks like Tweeter or Facebook, so we will know which quote is the most popular one and allow us to interact with readers. In the past three months, readers have already generated 9.5 million comments in our site,” said Anderson.

Regarding to provide online platform for readers to speak up, Huffington Post has invited different readers to work as a blogger in their site. Anderson said that Oprah Winfrey was one of the bloggers, but he added, everyone “got opportunity to say” in the Internet. He took a housewife, Allison Tate as an example, said that she got nearly six million “likes” in her blog, simply talked about how to stay kid in pictures.

Anderson said that teenagers have to prepare their social network profile well, because Internet was a huge search engine for employers to look at. “More names shown in Internet, more people will see you.” He added teenagers should not mess around in Internet because it was easily seen by others. “Don’t tweet your food, no one cares unless you are Lady Gaga,” said Anderson.

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