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Public relations is a difficult lesson to learn

出自香港新聞網 - 樹仁新傳系學生實習習作

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Public relations is now a global occupation and implemented in many corners of the world, and is also used in a huge range of industries. Today, Esme Lau, public affairs manager of Power Assets Holdings Company Limited said that public relations was a difficult lesson to learn when she attended Shue Yan University General Assembly.

“Public relations was a distinctive management function which helped establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics.” Esme said, “However, the most important was to build good image of your organization on the audience.”

The other hard chapter of public relations was crisis management. She said, “When the company was in a crisis, effective management protected companies, their reputations and, at times, can salvage their very existence, and the key to public relations crisis management was preparedness. It was vital to effective crisis management that a crisis was identified before it happened and, when it did, that it would not be out of control.” ((((run-on)))))

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