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Public relations personnel are not magicians

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Hung Tsz Yan, 5th November 2019

Felix Poon, Vis Communications Consultancy Ltd., Founder & Managing Director, attended the Hong Kong Shue Yan University General assembly today said "Public relations personnel are not magicians."


Public relations can only help brands or companies to reduce negative images. To truly recover is to make fundamental changes. For Hong Kong, it is now necessary to stabilize the situation, and policy changes will be discussed later. Felix Poon also responded to the police's handling of the public relations with the slogan at the press conference. From a professional point of view, it is not appropriate to suspend the meeting.

The police press conference is a bridge for active communication among the public. It should also establish a good image. In this social movement, many brands have been rejected by some consumers in Hong Kong for showing their political positions.


Felix Poon applies an important concept of crisis management. "There is a dangerous organic", as long as the brand will be handled well, it can turn crisis into opportunity. In response to the current public relations incident, Mr PAN did not forget to encourage young people to join the public relations industry. As long as they rely on internships to gain experience, they can make the examiners shine when they seek employment.

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