請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Public relations should help their company to maintain their original intention

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Reported by Ng Ming Kei, November 1, 2016


An experienced public relations consultant said that the crisis of a travel reality program in Viu TV was caused by the failure of maintaining their original intention.


Lotus Choi,who has experience on journalism and public relations, said that the Travel with Rivals, a travel reality show in Viu TV, has a crisis because it decided to ban the broadcast of talking about independence of Hong Kong and which are opposite to their original intention that to show the conflict of two host about controversial topics.


She said the public relations of Viu TV should bear the responsibility of being a translator in order to translate the opinions from market to the company runner. “The public relations should help their company to maintain their original intention. Otherwise, they are destroying their image and lose their target audience," she said.


“If the target audience dislike you, it would be totally fail," said Choi.

--145071 2016年11月1日 (二) 17:39 (CST)


Comment:

Fairly good.

個人工具