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Radio is Carrier, Content is King

出自香港新聞網 - 樹仁新傳系學生實習習作

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Radio is Carrier, Content is King

The CEO of Digital Broadcasting Corporation Hong Kong Limited (DBC), Loh Chan, said “Content is King” and that the main obstacle for the company was the cost of digital radios, which many people do not own.

Loh said at Shue Yan University yesterday that the digital broadcasting system was only a carrier of the program and the content attracted the audience. DBC had more channels than the traditional analogue radio stations. They provided 7 channels to reach various kinds of the listeners.

To strive for the elder audience, DBC co-operated with banks and the aged home. These companies provided cash support to the DBC, meanwhile, DBC gave the digital radio to them as a change.

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