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Ray Chung: Avoid fraud reviews and keep credibility

出自香港新聞網 - 樹仁新傳系學生實習習作

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(To describe hired gun as "thug" is a bit too harsh. The example you cite in your report about suspicious calls made by restaurants to the website is good. Readers could get a "taste" of how Chung and his colleagues deal with fraud reviews.)


By But Wing Yi | Tuesday, 25th March, 2014

Hong Kong


Ray Chung, founder of OpenRice.com, claimed he has used different strategies to avoid fraud reviews on the platform.


“We have an electronic system to automatically check the IP address, computer code or browser code for each post in the first place, to see if the user is a thug,” said Chung, “and then editors will check the content manually.”


Chung quoted some cases that are controversial in terms of credibility of OpenRice.com, including restaurants queried if food review will be released, and public relations firms required guests to write some comments after enjoying the meal provided or sponsored by the companies.


“I have once received a call from a restaurant, asking if the post from its customer has been rejected,” he said, “But I cannot figure out why the restaurant knows its customer is going to send OpenRice.com a food review.”


He also mentioned some elements of fraud reviews, such as clumsy and wordy. If users generated contents are close to fake comments, editors will remind them.


“We will send e-mails to the users, once we found the content is similar to fraud reviews, reminding them use of words may cause problems,” said Chung.


Chung had been working as a reporter in Hong Kong Economic Journal for a year after his tertiary education about computer engineering in the USA.


Inspired by “in-house promotions” like photos and taglines outside the food and beverage shops, he decided to create OpenRice.com so more people may exchange their comments on different restaurants.

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