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Reborn TDM

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Cheng Hon Kwan

9th October 2012


Facing the intense completion of Hong Kong’s television stations,

there was a habitual rating in Macau, making Teledifusão de Macau

(TDM) lost over a long period of time. João Leong Kam Chun, takes

up the post of the chairman of executive committee of TDM in March

2012 , decides to ease the problem by revolution.


Leung gave a speech at Shue Yan University, he said, “It was very

painful to hold the television station in Macau because Television

Broadcasts Limited (TVB) totally defeated TDM ,” He said that when

audience watched TV, they would choose TVB first, then ATV, finally

the television station in Macau.


In order to change the predicament, Leung decides to find the defects.

He found that there were lack of equipment and human resource,

therefore, he buys more equipment and employs 25% more staff.


Knowing that the drama is not the strength of TDM, Leung finds another

way for the station. “Each place needs news. If you watch TVB or ATV,

you may not know what happens in Macau,” he said.


Hence, Leung develops the informative channel which enhances the related

content. Moreover, he said that the news adds more interesting content,

such as the gossipsensational news about Olympics Game to attract the

audience.


After changing the direction of TDM, he is proud that 46% audience in

Macau watch TDM which is only 14% lower than the competitor TVB.

Although he thinks that it still has a long distance to establish the

twenty-four-hour news channel, he thinks that it would be future goal

of TDM to achieve.

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