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Reduced time, Huge loss in ads

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reduced time, Huge loss in ads

The state administration of radio film and television has started limiting television entertainment in China since last year. The cutback of entertainment programmes involves the number of hours in match-making game shows and dance broadcasts. Ho Lai Chuen, the manager of production department in NOW TV, said the limited time on air will definitely influence the whole industry (especially for the production team to fight against the control of the government.-unclear r/p between influence and the production team's reaction)


  Rico Yeung

3 chances a week

"Less time on air is a big challenge for producers," Lai said. Because of the limitations of less than three entertainment shows a week, producers have to think of new ideas to attract (the audiences provided (x) only three chances a week-careful lacking preposition-meaning changes). Lai said the limited time would bring producers to a more challenging environment as to broadcast an attractive show to boost the advertisement revenue (as if no limitations.?)


"700 million people in China versus 7 millions in Hong Kong !,"Lai said. The advertisement revenue of entertainment show is (said?) a huge income to television companies. The time-check of the celebration show of lunar Chinese new year could (helping verb) worth 10 million with only a few seconds in China compared to only 1 million in Hong Kong. Lai said the number of potential audiences is definitely the concern of advertisers. With the rapid growth of potential audiences in China, China could bring a giant amount of profits for them. The reduced time for popular entertainment shows will be a huge loss for television companies.

Interesting angle, careful with incomplete sentences.

Isabelle,

I'm sorry that I put the corrections on the top. Please check!

http://hknews.hksyu.edu/index.php/3_tips_for_new_gov:_Population_policy,_open_for_public_%26_public_agreement

Rico


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Reduced time, Huge loss in ads The state administration of radio film and television has started limiting television entertainment in China since last year. The cutback of entertainment programmes involves the number of hours in match-making game shows and dance broadcasts. Ho Lai Chuen, the manager of production department in NOW TV, said the limited time on air will definitely influence the production team to fight against the control of the government

 Rico Yeung

3 chances a week "Less time on air is a big challenge for producers," Lai said. Because of the limitations of less than three entertainment shows a week, producers have to think of new ideas to attract the audiences with only three chances. Lai said the limited time would bring producers to a more challenging environment as to broadcast an attractive show to boost the advertisement revenue as if no limitations.

"700 million people in China versus 7 millions in Hong Kong !,"Lai said. The advertisement revenue of entertainment show is said a huge income to television companies. The time-check of the celebration show of lunar Chinese new year could be worth 10 million with only a few seconds in China compared to only 1 million in Hong Kong. Lai said the number of potential audiences is definitely the concern of advertisers. With the rapid growth of potential audiences in China, China could bring a giant amount of profits for them. The reduced time for popular entertainment shows will be a huge loss for television companies.



----095118 2012年4月10日 (二) 19:05 (UTC)
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