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Reform to survive

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reform to survive

--105124 2012年10月10日 (三) 02:11 (UTC)

TDM changed to provide more local news of Macau to suit audiences’ need, also to compete with China counterpart, said chair of TDM.

As the first and the only one TV network of Macau, Teledifusão de Macau (TDM) had a hard time. “Macau receive signal from Hong Kong, therefore Macau citizen usually turned on TV and switched to TVB Jade first, then they may switched to ATV Home. TDM was only the third choice to them once.” said Leong Kam Chun, Chairman of TDM’s Executive Committee, at a talk of Shue Yan University.

To survival, Leong believed news is the way. “All regions need a local news service, but TVB Jade and ATV Home would not provide Macau news.” He said. So he decided to strengthen their advantage, by reforming TMD news from promotion ladder, presentation of news and equipment.

Leong added that Hong Kong and Macau would lose in the battle of TV rating point with China, if they do not strive for quality. TV programs in China competed intensively so qualities of these programs are high enough to outmatch Hong Kong, as he pointed out.
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