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Richard Tsang: Puma’s apologize is alright

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Why all the fuss about the number D7689? Any hidden meaning there? Who is this number referring to? Without these explanation, your report means nothing.)


Wong Yi Wing 125055

It is impossible to allow any fake information in a company, according to the chairman of Strategic Public Relations Group Limited Richard Tsang, when commenting the apologize made by Puma towards the recent issue.

Tsang said the company should have a clear mind of its positioning. The approach that Puma used was alright, as they have the responsibility to clarify the right or wrong. Once they found that the publishment was containing the false message, deleting it would be a right solutions, regardless of its underlying meaning. He also restated that even if the photo is a real one, they should also calculate the corresponding consequences before publishing it.

Sportswear company Puma has apologised for a photograph post on brand’s official Facebook few days ago, which was about a cat pawing a runners’ shirt with the Marathon entrant number “D7689” attached on the front.

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